GoodSense® Advantage® Non-GMO Infant Formula

GoodSense® Advantage® Non-GMO Infant Formula is designed to be more like breast milk. Compare to the nutrition of Similac® Advance® Non-GM0 1, it offers complete nutrition for your baby's important first year of development. This non-GMO 2 formula features DHA and Choline which may support brain and eye development, and lutein, which is found in breast milk and may help support eye health.

GoodSense® Infant Formula and Quality: There's No Compromise

  • Clinically proven to support growth and development. 3
  • All infant formulas sold in the U.S. meet FDA requirements.
  • Our infant formula-manufacturing facilities are located in Vermont and Ohio, U.S.A. 
  • Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.
  • Pediatrician recommended. 4

Make the Switch 

Switching formula brands – either from one name brand formula to another or switching from a name brand to GoodSense® formula – is safe. In fact, a study by a University of Virginia research team proved that infants did not have tolerance issues when switched from one brand of formula to another. The clinical study also demonstrated that switching gradually is not advantageous versus immediately switching formula. Ask your pediatrician about switching to GoodSense® formulas. 5

Infant Formula FAQs 

What is DHA? 
DHA is short for docosahexaenoic acid, an omega-3 fatty acid that is found in breast milk and is generally recognized as safe for use in infant formula.  
Why is it important for my baby? 
Some studies have concluded that DHA may support brain and eye development. 

What are GMOs? 
The term genetically modified organism (GMO) is often used to describe a plant or animal that has been altered using genetic engineering to produce a desirable characteristic. This type of genetic engineering involves methods different from traditional breeding techniques. A few state governments, as well as many consumers nationwide, support laws that mandate labels disclose when a food product contains genetically engineered ingredients. A growing number of consumers also prefer products made without genetically engineered ingredients that include a “Non-GMO” statement on product labels. 

What does the word “non-GMO" mean? 
We use the word “Non-GMO” as it is most broadly used in the United States. When we say a formula is non-GMO, we mean it is produced using ingredients that have not been genetically engineered. Although “GMO” means genetically modified organism, oftentimes it is not how the acronym is used by consumers in the United States. This is because “GMO” is often used to describe products that are manufactured without intentionally added organisms. We consider a formula to be “Non-GMO” if it uses ingredients from crops that do not have a genetically engineered version in the marketplace or, if an ingredient could come from a crop that has a genetically engineered version, that ingredient comes from the version of the crop that has not been genetically engineered.  

Are genetically engineered ingredients safe? 
Yes. Leading medical and regulatory agencies, including the U.S. Food and Drug Administration, vigorously review genetically engineered ingredients and foods for safety. Food ingredients containing GMOs have safely been used in food production for more than 30 years.  

Why is there a disclosure on the label regarding the potential for trace levels of genetically engineered material and what does it mean? 
We believe transparency is critical. Even though we take measures to eliminate genetically engineered material in our ingredients, trace amounts of genetically engineered materials might be present in our products. We disclose that trace levels may be present in finished product from process sources and manufacturing environments. Additionally, some methods used to obtain ingredients (such as fermentation) may involve genetically modified microorganisms or genetically engineered substrate. Animal feed in the United States is often genetically engineered. This may mean some dairy ingredients used in the manufacture of non-GMO infant formulas may originate from cows fed some feed containing genetically engineered ingredients. This is common among many dairy-based non-GMO foods on the market today.

Directions for Preparation and Use

Your baby’s health depends on carefully following these preparation, use and storage instructions. Failure to follow these instructions could result in severe harm. Before preparing the infant formula, make sure to always wash your hands. Thoroughly wash bottle and feeding utensils in hot, soapy water before each use. Ask your baby’s doctor about the need to boil or sterilize water for formula and the proper preparation of bottle and feeding utensils.

1. Pour desired amount of warm water (approx. 100°F/40°C) into bottle. (See Feeding Chart on label packaging.)
2. Add powder. Always add powder to water. Store scoop by sliding handle of DRY scoop into slot located in the upper left corner above the powder.
3. Cap bottle and shake well until powder is dissolved. Feed immediately. Discard any remaining formula in bottle after 1 hour from start of feeding.

IMPORTANT NOTICE: BREAST MILK IS BEST FOR BABIES. Before using an infant formula, ask the advice of your healthcare professional. This milk-based infant formula is nutritionally balanced and has whey-predominant protein. It is easy to digest, has partially broken down whey protein and ¼ the lactose of a standard milk-based formula. For term infants experiencing fussiness or gas. Powdered infant formulas are NOT sterile and should NOT be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor.
Storage: Store unused prepared formula in the refrigerator at 35-40°F (2-4°C); use within 24 hours. DO NOT FREEZE. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration more than 2 hours. Store open and unopened containers in a dry area at room temperature. Close the opened container tightly with plastic cap; use contents within 1 month. Avoid any extreme temperatures. DO NOT REUSE CONTAINER. DO NOT USE IF INNER OR OUTER SEAL IS DAMAGED OR MISSING.

Call our helpline! 
Nurses available 
[1-800-272-5095] Monday - Friday 7:30 AM to 5 PM EST

1 Similac® and Advance® are registered trademarks of Abbott Laboratories. GoodSense® Advantage® Non-GMO Infant Formula is NOT made by or affiliated with Abbott Laboratories. Advantage® is a registered trademark of PBM Products, LLC. GoodSense® Advantage® Non-GMO Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Advance® Non-GMO.
2 Ingredients not genetically engineered.
3 Studied before the addition of prebiotics.
4 AlphalmpactRx Survey February 2015. 
5 The Safety of Formula Switching for Infants, Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton, PNP**, Margaret Steele-Kosowitz, RN** and James Sutphen, M.D., Ph.D.** Perrigo Nutritionals **University of Virginia School of Medicine, Department of Pediatrics. Study revealed no statistically significant difference in tolerance variables if infants are switched to a new infant formula.